Resist Comfort
To harness the passion of millions of photography enthusiasts, we came up with the idea to hold the first ever user-generated photo contest to inspire a Hollywood short film. With director Ron Howard at the helm, close to 100,000 photographers participated in this 3 week contest and over 3 billion impressions for the entire integrated campaign have been amassed.
Project Imagin8on was the first advertising film in history to ever shortlist at the Academy Awards and was Adcritic's most shared piece of creative for over two months.
* GOLD LION - Media / SILVER LION - Branded Content & Entertainment / BRONZE LION - PR