Resist Comfort
Resist Comfort is the brain child of founder and Chief Creative Officer Ron Ceballos. An idea born from never wanting to be satiated with the status quo. A thought he embodied early in his career to keep learning, and pushing daily. Now, it is the name of his first business where he uses his large assortment of solutions, both analog and digital to bring new life to a monotonous marketing world.
Ron Ceballos began in 2000, designing video game characters for Heavy Hammer Studios. He coupled design and animation skills with interactive programming to become lead developer and senior designer for a small firm in New York handling clients like Harter and Steelcase.
A freelance tour ensued to hone abilities mixing ideas with expert craftmanship, where he lead projects from immersive film websites for Lincoln Mercury to music videos for Bono and Alicia Keys.
He reinvented himself as a hybrid art director and writer to run E*Trade digitally and Pantene globally, as Vice President Associate Creative Director of Grey NY. During the election of that year, the team created a passion piece titled "ObaMccain". CNN invited Ron to discuss race in politics and this powerful image was seen by over 56 million people. During his tenure, he had help win several years worth of new business such as Ketel One and Don Julio and also won Grey's first FWA award for video games produced. His work for DirecTV and Canon became some of the agency's most famous work, garnering multiple Cannes Lions, Clios and industry chatter.
“Ron is pleasure to work with not only for his tireless enthusiasm, but also for his passion and out-of-the-box thinking. Over the years I have seen Ron create a number of ideas that push the envelope for not only his clients, but for the industry itself. I can sincerely say that on both a personal and professional level I enjoy working with Ron whenever I can.”
Riding this wave of success, he transitioned to 360i, where he led the Oreo account and created a new industry term deemed "real-time marketing" with a campaign, "The Daily Twist". The work won every major advertising award in the world, and set the stage for the infamous Super Bowl Lights Out tweet after he left.
Having proven himself a formidable creative personally, he set himself a new challenge and moved to LA to serve as Executive Creative Director for several agencies and instill all he learned into new generations of hungry talent.
“Ron Ceballos is the best boss I have ever had in the creative field. To elaborate on that, he is the kind of person who expects nothing less than your best work. In return, Ron set up the kind of environment that allowed for ownership and autonomy. But most importantly, he never assigned a task he knew you couldn’t handle.”
Awards /
Andy Awards
Cannes Lions
Clio Awards
Effie Awards
Facebook Studio Award
Grey Global Creative Council
The FWA
Jackson Hole Film Festival
The One Show
Online Focus - Creativity-Online
Seattle Film Festival
Webby Awards
Select brands /
Botox
Canon
Charles Schwab
DirecTV
Don Julio
E*Trade
Honda
Hot Wheels
Ketel One
Lincoln Mercury
NFL
Oreo
Paige Denim
Pantene