To further the Opulence integrated campaign, we created a microsite starring the infamous Petite Lap Giraffe featured at the end of the spot. petitelapgiraffe.com had received over 10 million visits from over 156 countries with no $ media dollars in a little over a week.
It was also shortlisted at the 2011 Cannes Lions in the Cyber category.
* CANNES LIONS - Shortlist
